Case Studies

Advertising Agencies


The proliferation of advertising distribution channels has forced Agencies to create new and innovative ways to create content targeted towards specific mediums. Commercials or promotional content needs to be edited, remixed and re-used across multiple campaigns and the pressure to reduce production costs is overwhelming. Content needs to be accessible and re-usable across departments and divisions and even creative agency partners. Advertising Agencies that implement production workflow acceleration technologies are able to simplify the production processes and realize tremendous cost savings.

D3 for Advertising is a highly flexible system designed specifically for the management of creative industry workflows, and adds value across every department and division - from Broadcast and Creative to Account Services, Traffic and Direct Response. D3 accelerates production workflow and provides a highly secure and centralized online repository that manages all aspects of audio-video production and associated elements in a collaborative environment. D3 can be used to house production elements, like rushes, ancillary commercial footage, running footage, visual FX, audio, composer interviews and rough cuts. D3 makes creative materials accessible to those who need them as quickly as possible.

D3 brings it all together, empowering agency personnel with the ability to upload, stage and collaborate on digital content from anywhere in the world - throughout the development and approval processes of production and campaign development. The results are reduced operating costs, faster delivery to your clients, and a significant contribution to a company's bottom line.

Broadcast Production and Post Production

  • External Production Management – bids, location footage, casting, rushes, cuts, animatics, animation and visual FX and documentation can all be put through the system. Add notes and comments associated to timecode.
  • D3 makes management and development of music and sound elements easy. You can evaluate and collaborate on composer interviews, song ideas and audio samples in one central location.

Online Spot Archive

  • Centrally store and archive all TV or Radio spots for present or future use in both streaming and broadcast quality..
  • Upload and access spots via the internet from anywhere in the world.
  • Detailed configurable and searchable metadata templates which allow users to search for spots by information such as ISCI Code, brand, model or usage rights.
  • Transcode to a multitude of digital formats like QuickTime, iTunes, Windows Media and Flash.

Stock Footage Library Solution

  • Manage and store all stock and running footage materials. Allows clients and campaign partners to review, select and order footage and spots online - great for dealers and franchisees who are building local market campaigns and promotions.
  • Enable regional marketing partners to log in from anywhere and review available content.
  • Users can review and order raw footage online.
  • System allows users to create playlists that can be exported as an EDL.

Spot Builder

  • Assemble Regionalized Commercials Online from a catalog of pre-produced template spots available for broadcast.
  • Template spots would have “Donut Holes” to localize and/or regionalize each commercial.
  • System allows orders to be placed online for fulfillment.
  • Fulfillment requests are sent out to the agency or post facility for assembly and distribution.
  • Preview assembled template spots online prior to ordering.

Reel Building for Pitches

  • Assemble business pitches in minutes.
  • Users can assemble play lists saved as reels make available to prospects in real-time – no need to involve multiple departments or call an editor

Traffic and Commercial Clearance

  • An in-house trafficking tool for Broadcast Commercials and online marketing – already integrated with leading commercial distribution tools such as SmartJog and Pathfire.
  • Digital delivery of broadcast and streaming quality television and radio spots to broadcasters and networks.
  • Network Standards & Practices and legal departments can accept and review commercials for clearance - saving time waiting for tapes and shipping to arrive, getting you ahead of the curve.
D3 knows your business needs and can sit down with you or your accounting department and structure an ROI analysis to show you first hand where the savings exist. You can't completely appreciate the capabilities of D3 until you see the system in action. So when you're ready to witness a complete agency-wide asset management solution, call us for a real-time demo at 323.993.8840.

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