Sample Digital

Macdonald-King’s experience encompasses strategic marketing, production, corporate finance, and business management. Prior to Sample Digital, Macdonald-King was the CEO and Co-Founder of DAX Solutions, Inc. and assumed the same capacity after the Sample Digital, Digital Dailies® and DAX merged operations. Macdonald-King led the integration of the DAX and Digital Dailies® business units and product lines as well as consolidating operations. Macdonald-King has been working with Sample Digital and DAX since 2002. Prior to Sample Digital/DAX, he was Managing Director of Mamisi DMS, a digital media services and digital dailies solution provider servicing the film and television production industry. Mamisi developed an onset encoding solution that captured and encoded video straight from the camera and distributed it offset via the internet through a centrally hosted portal. Prior to Mamisi, Macdonald-King was the VP of Marketing and Corporate Development of the Annex Group, a concept and brand development group which launched USA brands into the Canadian market, where he was responsible for establishing business operations and marketing plans for Au Bon Pain, an east coast restaurant chain.

Prior to Annex, Macdonald-King worked in key roles in both production and account services for Fortune 500 companies such as BBDO and Ogilvy & Mather on such clients as Daimler Chrysler, Effem/Mars and IBM overseeing the development and execution of marketing strategies, campaign production and business development. Macdonald-King was a key strategic contributor and member of the global team overseeing the international launch of IBM’s e-business platform. Macdonald-King has been on numerous panels on media asset management and has been quoted or featured in articles in such publications as Variety, Hollywood Reporter, Millimeter, Post Magazine, Strategy, EContent, Below the Line and Information Weekly.

Macdonald-King holds a B.S. degree in economics and commerce from the University of Western Ontario.

Prager’s experience includes corporate finance, financial and business management. Prior to joining the Sample Digital management team in 2004, Prager worked in the entertainment practices of both Price Waterhouse and Houlihan Lokey Howard & Zukin. Throughout his tenure of employment, Marlin has worked predominately with entertainment or entertainment-related companies including film studios, post-production, print, media, music companies and major talent agencies. Marlin has worked with or consulted with every major studio over the course of his career. Marlin has participated in numerous transactions including film and music library securitizations, fairness and solvency opinions, motion picture financings utilizing tax motivated structures and various mergers and acquisitions.

In addition to his duties as CFO, Prager is currently the Vice President of Finance for Legendary Pictures, an independent production company founded in 2005 to develop, co-produce, co-finance and distribute major motion pictures through a strategic partnership with Warner Bros. Prager is is a CPA and holds an MBA from the Anderson School of Management at UCLA.

At Sample, Robertson’s role includes business affairs, corporate development and strategic planning. Robertson is a former corporate attorney specializing in the acquisition and licensing of intellectual property at Paul, Hastings Janofsky & Walker LLP, a Los Angeles-based law firm. At Paul Hastings, Chip represented a portfolio company of 550 Digital Media Ventures, a Sony Music entity, as well as print publishers, software companies and a major University’s Office of Technology and Licensing. In 2002, he served as a legal and business affairs consultant for Moviso, a provider of wireless entertainment content. At Moviso, Chip participated in the sale of the company to Vivendi/Universal and was involved in the company’s content licensing efforts. He is a graduate of the University of California, Berkeley, attended law school at the University of California (Hastings), received a DBS (Business Studies), with Merit, from the London School of Economics and holds a MBA from Anderson School of Management at UCLA.

Wheeler oversees Sample Media Services division as well as the Client Servcies Team for the Digital Dailies® and DAX Product lines. Wheeler originally joined the Sample in 2004 and expanded his role to include the Client Services Group in 2007 as Vice President of Operations. Wheeler is responsible for servicing and administrative operations of the company.

Previous to Sample Digital, Wheeler served as director of operations for two Hollywood Post Production mainstays, Encore Video and Post Logic Studios. At both facilities, Keith’s duties included the implementation of processes and policies to ensure a streamlined workflow and an efficient operation. He directed technical resources, approved client rates, and managed teams of over 100 people. He also managed special technical projects and supervised the Management Information Services (MIS) department.

Zorko oversees corporate technology policy and strategy. Zorko brings more than twenty years of technology and management experience gained in senior positions with Walt Disney Company, Prudential and retailer Hot Topic. Prior to joining Sample Digital, Gary was a consultant with ICTV's ActiveMedia Group, where he helped to develop their ActiveMedia set top box applications for the cable television market. At Hot Topic, Zorko led day-to-day production of Hot Topic and Torrid e-commerce, media distribution and community properties, including site design and development.

At Disney, Zorko worked in the Internet Group where he supervised the development, implementation and operation of key Disney branded website properties such as Disney.com, Disney Parks & Resorts and Disney stores. Sites included services such as e-commerce, streaming media, and networked multi-gaming and web-based applications. He also developed and implemented a website production pipeline and workflow solution for the division.

Risenhoover is a senior technologist who joined the Sample team along the DAX Solutions transaction. Risenhoover has been the primary architect and technical manager of the DAX product line since 2004. Risenhoover has over twenty years of experience in software development, covering engineering, architecture, data center management, product development, customer service, and technology sales.

Prior to Sample Digital/ DAX, Risenhoover led a successful consulting career leading and building successful technology solutions with clients such as NASA, eMusic.com, Wells Fargo, Charles Schwab, NBCi, Engage Media (I/Pro), Express-Scripts, and the US government. Mr. Risenhoover has been featured in several periodicals and has been a featured panelist at a number of new media conventions. In September, 2008, he will be entering the Executive MBA program at the UCLA Anderson School of Management.